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Organisations that can use their data effectively to make decisions in this ever-changing and complex world will thrive; those that do not will perish.

- Jim Manzi

As collecting consumer data becomes easier, many business leaders struggle with how to best analyze and leverage this data to make informed decisions that reduce risk and increase profits. This report from The Economist Intelligence Unit addresses important questions about business decision-making, such as:

  1. How do executives blend intuition with data? 

  2. How are executives using data in decision-making when the data is counter-intuitive to their beliefs?

  3. With so much data available, which data should executives consider? And, how should they best incorporate it in decision-making?


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