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“When we come up with something new, we're more often wrong than right. Unless you try it and run the experiment you will never know, yet many businesses fail to do this”

-Stefan Thomke

This report from The Economist Intelligence Unit addresses tough and important questions about business decision-making, such as:

  1. How do executives blend intuition with data? 

  2. How are executives using data in decision-making when the data is counter-intuitive to their beliefs?

  3. With so much data available, which data should executives consider? And, how should they best incorporate it in decision-making?


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