2017 marks a clear shift towards customer-centric banking. Banks are focused on improving existing customer relationships, breathing new life into branches, and pushing omnichannel strategies to the next level. Banks will need to embrace smart innovation not only to keep up, but to truly differentiate themselves in a cost effective manner.

2017 marks a clear shift towards customer-centric banking. Banks are focused on improving existing customer relationships, breathing new life into branches, and pushing omnichannel strategies to the next level. Banks will need to embrace smart innovation not only to keep up, but to truly differentiate themselves in a cost effective manner.

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Top 5 Trends in 
Banking for 2017
Read APT’s Top 5 Banking Trends for 2017, originally published in Global Banking & Finance Review, to find out how banks can react to this year’s innovative changes.
 

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